Historically known in Switzerland as BIKES CENTER, VELOMANIA is a network of experts and cycling enthusiasts in its widest use, whoever you are, whatever your age, fitness level and expectations.
VELOMANIA has 14 shops in French-speaking Switzerland, whose business is based on a strong culture that drives all of their teams: to make cycling accessible to everyone.
For many years, VELOMANIA has been calling on Performance Adviser's expertise for the design of its Branding strategy, attractiveness and loyalty, for all of its stores.
Neither a local artisan nor a supermarket for bikes, Velomania has set itself the objectives of differentiating itself through a specialist positioning in the world of cycling, committed to promoting cycling within society, but also of gradually establishing itself in its highly competitive market.
New visual identity, a new service panel, and a resolutely engaging and positive cross-cutting tone, all factual elements that are taken into account in the development of VELOMANIA's media strategy
Each strategic phase of the plan will be the subject of a dedicated project and study, in order to maximise the alignment between the brand's message and customer offering with the market context.
An approach that takes into account 3 key areas: informing and reassuring existing customers; recruiting new customers using a controlled drive-to-store strategy; building brand preference through a «full throttle» awareness strategy.
Beyond VELOMANIA's undeniable expertise and its technically and technologically incomparable quality products, the brand intends to highlight its overall ethical approach in favour of developing cycling culture within society.
The media strategy therefore includes components that allow us to address a plurality of audiences with specific identifying traits. From families to die-hard fans, and B2B profiles, everyone finds something for themselves at VELOMANIA.
Precisely calibrated advertising pressure across several interdependent ecosystems for successful operations: mobile programmatic, television, bespoke DOOH, digital press, and many more.
«Performance Adviser has been supporting us on our media strategy for many years.
We appreciate the relevance of their advice and media monitoring, as well as their responsiveness and professionalism.»
Elise Perrot
Head of Marketing and Communications
VELOMANIA – SWITZERLAND
