Case Study

Crickety

Emerge effectively in a highly competitive optical market, marked by a Price war.

Brechotte distinguishes itself by:

The main objective: Position Brechotte as a qualitative benchmark, beyond the price criterion.

To address these challenges, Performance Adviser has designed a strategy multi-channel and impactful :

Digital and offline media plan A balanced combination to reach the target audience on all fronts.
Urban visibility Deployment of an advertising campaign with Striking visuals to make an impression.
Digital journey cover A strengthened online presence, including:
- Advertising on social media (Precise targeting and engaging creatives).
- Campaigns Display and video to maximise reach and engagement.

A collaboration that has lasted for over 10 years. Here is some data from the last 2 years:

+ 0

Advertising faces mobilised since January 2025

Display days from 2025

+ 0

from impressions across all media platforms

Build brand loyalty and generate bookings

Reinvigorate and refresh the image and messaging of the Blandonnet shopping centre in Vernier (GE).

Raise awareness of the new brand identity and increase restaurant traffic