The Blandonnet Centre Merchants Association has entrusted Performance Adviser with the management of its Communication and engagement strategy.
The Blandonnet shopping centre is the essentials shop for all your everyday needs: it brings together 14 shops, including one of the largest Coop stores in French-speaking Switzerland.
In a highly competitive landscape, the Blandonnet centre must assert its presence and uniqueness within the Geneva commercial offering by developing its Traffic issues and of notoriety.
To meet the centre's diverse needs, our agency provided its expertise to launch appropriate initiatives and custom-made across the entire canton of Geneva by means of a strategy cross-media.
In collaboration with the agency Kréature, Performance Adviser has reworked the visual identity of the Blandonnet shopping centre to offer consumers more colourful, more quirky and more impactful campaigns throughout the key periods of the year.
Our agency draws on its in-depth knowledge of the Swiss market to bring the Blandonnet centre.
In order to reach the desired target locally and thanks to a variety of media, from urban billboards to various digital devices, our strategy calls for the discovery of the shopping centre and then for encouraging in-store traffic.
