Case Study
Provencia
A 360° media strategy deployed across 9 complementary channels to promote Carrefour's local and regional products.
Context & Objectives
Bring to light The best from the Alpine region
The Provencia Group, which manages the Carrefour and Carrefour Market brands in Auvergne-Rhône-Alpes, aimed to increase the visibility of its seasonal commercial operations, particularly within its brand specialising in local and regional products.
Backed by a network of 7 hypermarkets and 31 supermarkets, Performance Adviser has deployed a multichannel strategy to optimise communication around these promotions.
Here is a brief summary of the performance achieved:
Main objective
Geotargeting
Target
Duration
Media Strategy
A device 360° on 9 complementary levers
Across all the waves, the campaign consistently exceeded the estimated impression volumes, sometimes quite significantly — up to +1 089 648 impressions additional information on META in January.
Each lever was managed and optimised in real-time by Performance Adviser, allowing budget allocations to be adjusted and ensuring the best possible distribution according to audience segments and devices.
Our selection of advertisers for the Provencia campaign
Global Performances
Indicators widely above estimates
The campaign's results exceeded all expectations, with performances sometimes 30% higher in Q1–Q3 to the initial forecasts. Whether in terms of in-store traffic or digital channel engagement, every key indicator confirmed the effectiveness of the strategy implemented.
This outperformance is explained by a Optimal combination precise targeting, adapted creatives, and consistent multichannel distribution. Field feedback, combined with analytical data, highlights a Strong resonance messages to the target audience, proving that the chosen approach has captured attention and converted the audience far beyond the set objectives.
Impact Business
Le media, générateur prouvé de Traffic in store
Thanks to a study of incremental in-store visits from one of its campaigns, Performance Adviser was able to demonstrate the direct link between media exposure and physical store traffic.
All activated mechanics generated a significant uplift in visits compared to the unexposed group, with a very competitive overall cost per incremental visit (eCPIV).
| Lever | Incremental visits | Uplift |
|---|---|---|
| Display | 5,673 visits | +96% |
| Mobile Display | 1,320 visits | +76% |
| Display Video | 2,241 visits | +121% |
| TV / Streaming | 687 visits | +135% |
| Audio Digital | 153 visits | +60% |
| Total | 10,074 visits | +98% |
Results & Conclusion
A media ecosystem that proves its business impact
The Provencia Q1 2026 campaign illustrates the power of an orchestrated media strategy across the entire funnel — from awareness to in-store visits. Each channel contributes to a complementary objective, and the uplift study concretely validates the media return on investment.
