Perene is the first bespoke interior design company in France to integrate a holistic approach into its expertise, from fitting out to decoration, and now boasts over 80 shops in France.
Beyond understanding local, regional and national constraints, it is the agility and flexibility of the agency, along with a shared philosophy and values between the Perene and Performance Adviser teams, that have enabled this collaboration to be established.
The brand's priority objective is to establish itself as a benchmark for high-end interior design within its target market. It's essential to stand out amidst increasingly significant media noise and to effectively communicate the brand's activities. More than simply increasing its presence in mass media, the aim is to revitalise the brand and provide the necessary impetus to reach a new target audience.
In parallel, Perene wishes to increase its number of franchisees, allowing the brand to extend its network across the country. The objective is to reach a B2B target audience, ready to embark on a new professional challenge and to embody the brand's values.
Through Perene's various objectives, Performance Adviser has designed a communication plan capable of addressing each challenge, for both B2C and B2B targets.
Performance Adviser's bias is to capitalise on communication efforts within a limited media environment to ensure optimal coverage and a clear understanding of the message. The communication plan deployed integrates both a strategy for securing achievements and one for conquest, enabling Perene to maximise penetration within its target audience.
A study of Perene's main highlights, the target's customer journey, and key market periods has been carried out to position the brand on each of the selected media devices.
