Performance Adviser is supporting King Jou.
The main objective of this support: to sustainably embed the brand in consumers' minds and support the brand's 28 dealerships across two markets.
To achieve this, Performance Adviser structures and organises the various communications in accordance with the brand's commercial actions: media research, strategic recommendations, operational coordination, campaign deployment and analysis.
Throughout the year, our agency is the go-to partner for online and offline media.
To support the development of King Jouet in Belgium and Luxembourg, Performance Adviser devised a bespoke 360° media strategy, aligned with brand awareness and in-store traffic objectives. This plan is based on a detailed understanding of local dynamics, informed by fieldwork immersion within stores, to identify market changes, consumer expectations, and market specificities.
The deployed measures are based on a clear strategic approach: to grow the brand's market share through a strategy of winning over their target audience (families with children) in a highly competitive and aggressive market.
The campaign was structured around a multichannel media plan combining online and offline (television, cinema, radio, OOH and DOOH advertising, digital and audio), at local and regional levels.
These operations, organised around commercial activities, have allowed King Jouet's presence to be promoted for 17 consecutive weeks.
This strategy allowed King Jouet to gain visibility, strengthen its local presence, and effectively capture its target audience.
