Performance Adviser supports the JP. Chenet brand through several objectives. Firstly, to deploy a communication plan enabling it to maintain its leading position and confirm its image as a benchmark on the Swiss market.
In addition to the overall objective of brand awareness, JP. Chenet wishes to set itself apart through a clear message in the two main linguistic territories of Switzerland, namely French-speaking Switzerland and German-speaking Switzerland. The final challenge is to appeal to a younger audience by highlighting a new range of products.
Performance Adviser has deployed a Bespoke media plan allowing us to respond to JP. Chenet's various challenges. The selected solutions maximise coverage in both French-speaking and German-speaking Switzerland, supported by video content that aligns with the brand's different target audiences.
Although part of the same nation, some bespoke devices are deployed in Romandie and German-speaking Switzerland, with consumption habits and media relations being significantly different.
The agency provided its expertise to weigh advertising investments according to the most relevant media in each linguistic region.
To reach JP. Chenet's target audience and ensure strong visibility, Performance Adviser draws on its in-depth knowledge of the Swiss market to deploy a communication plan designed to reach Swiss consumers at different times of the day. The agency combines mass media with special operations to allow JP. Chenet to stand out in the offline environment, and Online.
To ensure optimal effectiveness, particular attention has been paid to being present both upstream and during the consumer's purchasing journey.
«Performance Adviser has a family spirit that aligns with our values, boasting highly engaged employees who are always attentive to our needs. The services provided fully meet our requirements for communicating our main brand within the Swiss market. What is also notable is the continuous training of the Performance Adviser teams in media communication techniques. Finally, the working atmosphere between the employees of our two companies is relaxed yet highly professional.»
Eric Heckmann
Key Area Director
GRAND CHAIS DE FRANCE
