The Acadis Group is the leader in French-speaking Switzerland for distance learning, enabling everyone to learn at their own pace and achieve their goals through quality teaching and personalised support.
Building on its experience, the group offers over 25 degree-awarding courses in various fields, ranging from marketing, communication, to accounting or design and photography. This diversity is made possible by the different schools within the group: IFP, Design & Formation, Nicéphore, Imacom, and Désir d’écrire. These institutions all guarantee a recognised quality of training that is in line with their students' projects, notably thanks to the EduQua label.
Performance Adviser has been supporting Acadis in its acquisition strategy for several years. Our mission: to increase its profile, promote its schools and courses, and attract new students through a targeted and effective media approach.
In order to support Acadis in its development, Performance Adviser has created a bespoke media plan, aligned with the group's objectives, but also with the specific needs of each school. The aim is to maximise the visibility of the courses, support key engagement moments and ensure an optimal presence in French-speaking Switzerland.
Through a detailed approach to targeting, our actions are not limited to general communication for the Acadis group. We implement tailored strategies for each school, adapted to their goals and target audiences.
This optimised segmentation allows us to address several challenges:
To promote new courses to qualified audiences.
▪︎ Refine messages, as well as channels, according to the specificities of each training.
Adjust advertising pressure for maximum impact.
We are activating different strategic levers, designed to work together with precision: Television, digital audio, programmatic cinema and social media.
Each channel is activated with an intensity adjusted according to key periods and target behaviours, thus ensuring effective and relevant communication.
This agile and optimised strategy ensures Acadis increased visibility, enhanced engagement, and continuous acquisition of new students.
«Performance Adviser suggests marketing actions that align with our needs, objectives, and ambitions.
We appreciate the availability, attentiveness and expertise of the team with whom we collaborate on a daily basis.
Performance Adviser is a key partner in our development.»
Hélène Auboyer
Marketing Director
GROUPE ACADIS – SWITZERLAND
