The 2023 TV year, time spent by French people on their smartphones and the emergence of the clean room data. Our agency provides you with an update on the latest news in the communications and media market. An opportunity to learn more about current developments or to take stock of the past year.
The 2023 TV year vod continues its growth
Last Thursday, Médiamétrie has revealed its report on «2023»s "TV Year", highlighting a continuous increase in video-on-demand (VoD). This trend has taken hold 6.5 million daily viewers, representing a increase of 2.3 million over a 5-year period.
So, the Video on demand (VoD) now represents a third33%of the Total video consumption, recording a 7-point increase over a four-year period. In the 15–49 age group, just under half (44.1%) prefer «Broadcaster Video on Demand» (BVoD), a free, ad-supported video streaming platform, compared with 36.1% for live viewing.
This increase is also apparent in household equipment: with a 17-point growth for smart TVs in 10 years, while mobile devices register a gain of 21 points.
Video consumption review
In 2023, the daily consumption The video time per capita in France was established at 4:37, compared to 4:46 in 2022. In this direction, the Live television unavoidable residence, always representing two-thirds, that is 67%: French people’s video viewing time. The predominant genre in this context is news, with 99% viewers tuning in live. A significant proportion of this figure comprises the 22 million viewers who watch the daily news programmes broadcast on TF1, France 2, France 3, Arte and M6.
The French spend about 25% of their day at the’use of their smartphone
The annual report compiled by data.ai, a mobile data analytics platform, has been published and reveals smartphone exposure duration by country, while highlighting mobile economy trends.
The French dedicated a little more to 3.6 hours of their day to using their phone and is on par with the European average. The duration of mobile phone exposure among our European neighbours is:
- Spain: 3.6 hours;
- Germany: 3.4 hours;
- Italy: 3.8 hours.
The largest users are countries in South East Asia:
- Thailand: 5.6 hours;
- Indonesia: 6 hours.
Every day, worldwide, users are passing on average more than 5 hours their eyes on their smartphone. This data from the data.ia study highlights a 61% growth In comparison to 2022, and partly justified by various application downloads.
In fact, the mobile app industry recorded revenue of $171 billion in 2023, an increase of nearly 31 per cent, which equates to $325,000 spent every minute.
The Data clean room
We keep hearing about it at the moment, the end of Biscuits tiers. Since the start of the year, Google has been running a trial involving 1% Chrome users to enable them to browse without cookies. To date, the market has not yet fully embraced the issue. While various alternatives are being considered, extensive testing will be required to identify the most suitable solutions.
However, in 2023, many advertisers found a solution by turning to rooms cleaned. These secure spaces allow for the aggregation and processing of data from various sources, whether proprietary or third-party, with the aim of discovering new audiences and in-depth marketing insights. This data can then be directly activated within advertising campaigns. According to a study conducted in the United States by the IAB, 64 % for businesses the most advanced in terms of privacy protection already use DCRs (data clean room). The adoption of this technology is expected to experience a additional acceleration in 2024, with 85 % from US advertisers interviewees who are considering incorporating this technology.
