Media news
As we begin September, we're not escaping the rule of returning to the “school” benches, or rather, the agency’s. We're dissecting magazines and news sites for you to bring you 3 updates related to the communications and media market: connected TV, the relationship with social media, and the time French people spend on various media and platforms.
The Smart TV continue its rise
In 2022, connected TV users extensively used the interface for watching various content.
Indeed, the many consumers of this medium have used it to watch:
- 93% linear television channels;
- 86% television content on catch-up services;
- 78%: further video content is available on the connected interface.
The use of social media
Since the start of 2023, more than 591 million people worldwide have used social media in one form or another. The main reasons why users aged 16 to 64 use these platforms are:
- 48.61% of people, to keep in touch with their loved ones, friends and family;
- 37.31% of 3-year-olds to keep them occupied in their free time;
- 29.81% of users use search engines to find content, i.e. articles, videos, etc.
The French people's spare time on the Internet and the media
The relationship with the internet is constantly evolving and has been for many years. We can see from various data that:
Daily, French internet users aged 16 to 64 spend 5 hours and 26 minutes online, with time spent on social media increasing by 1 hour and 55 minutes (+9 minutes).
The appeal of television continues to grow, partly thanks to the development of platforms, with 3.5 hours per day spent watching broadcast or streaming TV, an increase of 12 minutes compared to 2022.
The interest of French people in the media remains significant, with an average of 1 hour and 17 minutes spent reading print or online media (an increase of 11 minutes compared to 2022) and 1 hour and 3 minutes spent listening to the radio (an increase of 4 minutes).
