To accompany the launch of the brand new Lupin comic book, the Performance Adviser team orchestrated a targeted and immersive media campaign.
Capturing the attention of fans of intrigue and suspense where their engagement is at its peak: directly at the heart of the Netflix ecosystem.
By relying on programmatic display and video inventory on the Top 10 of Netflix series and especially among the viewers of the last season of the series Lupin, we created a natural bridge between the screen and paper.
A big thank you to the teams at Bamboo Édition and Grand Angle for their trust in this captivating project!
