POI/POS Display
Points of Interest / Points of Sale
Your message in the right place, at the right time
Targeted advertisingwhere your clients are
For French brands distributed in Switzerland, investing in a POS advertising space Switzerland represents the most effective way to influence the consumer at the crucial moment of final choice.
The DOOH solutions for retail they don't just boost your brand awareness: they put your product directly in front of qualified, ready-to-spend buyers. Whether to support a product launch or boost seasonal sales, the In-store advertising Switzerland offers an immediate return on investment by eliminating competitive distractions.
By integrating a POS advertising space Switzerland and some DOOH solutions for retail As they perform well in their media mix, French companies ensure a strategic presence and essential visibility at the heart of Swiss distribution networks.
POS Advertising Space Switzerland and DOOH Solutions for Retail: Trigger the Purchase
Reaching consumers during their shopping sessions requires impactful visibility in the country's biggest consumer hubs.’Digital display for shopping centres Allows you to stage your messages in high-footfall areas, ideally positioned at the entrance of shops and in central aisles.
This device, for instance, comes into its own on the Shopping centre advertising screens (Balexert, Glattzentrum), which target the flagship businesses of French-speaking and German-speaking Switzerland.
To capture the daily household flow, associate these media with’Digital display for large areas ensures powerful and repeated coverage. The culmination of this strategy rests on the advertising in the supermarkets (Migros, Coop), the two giants of Swiss mass distribution, where customer receptiveness is at its peak.
Combining the’Display Point of Interest/Point of Sale in supermarkets (Migros, Coop etc) and a presence on the Shopping centre advertising screens (Balexert, Glattzentrum etc) as a benchmark, your brand establishes itself as the obvious choice for consumers.
DOOH Drive to store and interactive POS display: Connect digital to points of sale
The digitalisation of physical points of sale opens up unprecedented business opportunities to optimise your export marketing budgets. Implementing a strategy of DOOH Drive to Store allows you to intercept customers in the immediate vicinity of your aisles and effectively guide them to your shop or stand. To further engage the audience, the use of’Interactive POS display (touch-sensitive displays, QR codes, augmented reality) transforms a simple advertising exhibition into a memorable and measurable brand experience.
This approach fits perfectly within the framework of a Drive-to-store campaign Switzerland global, designed to maximise in-store traffic and generate incremental short-term sales. Through a In-store targeted advertising (adapted according to weather, available stock or peak hours), French advertisers benefit from total technological agility thanks to APG SGA solutions. In summary, the alliance of a In-store targeted advertising, of a device DOOH Drive to Store intelligent, of the’Interactive POS display and of a Drive-to-store campaign Switzerland rigorousness remains the key to quickly making your investments in the Swiss market profitable.
Here are some shopping centres where we can activate the DOOH network:
- Mall of Switzerland (Ebikon / Lucerne)
- Shoppi Tivoli (Spreitenbach / Aargau)
- Glattzentrum (Wallisellen / Zürich)
- Balexert Centre (Vernier / Geneva)
- Sihlcity (Zurich)
- Westside (Bern)