Direct marketing for retain and reach your target audience
Bet on a tailored strategy
The main objective of a direct marketing strategy is close communication with your consumer, often on a one-to-one basis, reaching a large, multi-generational audience. Rich SMS, addressed and unaddressed mail, emailing, etc.
When it comes to operating methods, direct marketing is proving highly successful in developing a loyalty plan or an opening strategy. Its highly personal nature allows it to break free from all the media noise. Through a variety of channels, you encourage purchases by activating both "drive to store" and "drive to web" initiatives.
In order to effectively and actively implement these types of campaigns, it is of course essential to ensure compliance with GDPR principles, which are constantly evolving.
Every week, the French read an average of 2.6 pieces of direct mail, 65% of which they read regularly.
Performance Adviser has a complete command of these tools and is able to propose a range of approaches that perfectly meet your expectations and the requirements for direct marketing. Integrated within a multichannel communication plan, direct marketing approaches such as SMS, email or unaddressed mail can be incredibly effective.
As with all our advertising activations, the agency places particular importance on ensuring that each initiative is customisable according to your audience and measurable. This ROI-focused vision is one of the pillars of Performance Adviser.
