Point of Interest / Point of Sale
Points of Interest / Points of Sale
Your message in the right place, at the right time
Targeted advertisingwhere your clients are
Reach your customers directly in the places they frequent: shopping centres, shops, cultural venues, car parks, etc.
Objectives
Place your message as close as possible to the point of purchase decision (shopping centres, shops, cinemas, etc.). Ideal for promotional campaigns, retail or local services.
The Points of Interest (POI) and Points of Sale (POS) are strategic locations to influence the purchasing behaviours. With APG SGA, Performance Adviser allows you to broadcast your message via digital screens, indoor posters, or advertising furniture in the shopping centres, supermarkets, train stations, etc.
One Ultra-targeted solution pour Maximising your ROI.
+
0
Shopping centres in Switzerland covered by APG|SGA.
0
%
Purchase decisions are influenced by point-of-sale advertising.
0
%
conversion for POI/POS campaigns (source: APG SGA).
Our expertise
Home Performance Adviser, we help you to:
- Target the most relevant POIs/POS for your sector.
- Create suitable messages or Purchase context.
- To use innovative technologies (interactive screens, QR codes).
- Measure effectiveness with some Advanced tracking tools.