Attracting new visitors to the park by targeting the main urban areas of Auvergne Rhône Alpes and the Swiss Romandie region
Since 2023, Parc des Oiseaux has entrusted the strategic planning for the deployment of its annual temporary billboard campaigns to the Performance Adviser agency.
The targeted geographical area covers the territories located 2.30 hours away from the Villars-les-Dombes Park. After analyzing the different target audiences, our agency has compiled a customized selection of different display networks covering both urban and rural areas.
A display device with a strong territorial impact
Thanks to a tailor-made network combining urban and rural environments, the campaign reached 786 display panels across 8 French departments and the key cantons of the Swiss Romandie region. Deploying the campaign over a strategic 6-week period, it enabled the overall visibility of the Parc des Oiseaux to be optimized, ensuring a high level of repetition and permanently establishing the brand in the heart of its priority catchment area.
